By Will Silvey Simons • @silveywill
With more than two-thirds of the American adult population regularly using social media, it's easy to see how valuable a tool social media can be for recruiting. Not only is it a convenient and modern way to get in front of potential candidates who happily boast of their professionalism on sites like LinkedIn, it's also a way for recruiters to scan applicants' Facebook and Twitter pages for any potential red flags.
Recent studies have found many HR managers and recruiters already know this.
- 90% of companies use social media to recruit.
- 47% of companies screen a prospective employee's social media presence after receiving an application.
- 69% of companies have rejected a candidate because of something they saw on a social networking site.
- 68% of companies have hired a candidate because of something they saw on a social networking site.
Of course, like with any other tool, it's all about using each social platform correctly to get the best results.
Business-oriented LinkedIn was practically built for job seekers, so it's no wonder it's the most popular social network for recruiters finding new employees. Any good applicant will have their profile up-to-date with their experience and work history. LinkedIn also offers companies the ability to post job openings in a space more trusted than other online classified sites, such as Craigslist.
As the most widely used social network, Facebook is naturally a good place for recruiting. Having a consistently updated company page will make your business attractive to internet-savvy prospects, especially if it gives them a taste of your company's culture. The company page is also an excellent place to post job listings.
Love it or hate it, as far as scanning applicants is concerned, Facebook is widely used by recruiters to get a peek inside the personal lives of prospective employees. An applicant with a polite and professional profile will (in most cases) be more attractive than an applicant who loudly broadcasts all aspects of their personal life.
Twitter seems to be the stream-of-consciousness of the internet. Here, engagement is key to sift through all the noise. Using appropriate hashtags and keywords in your tweets will help ensure you reach your targeted audience with job listings.
Be aware that job seekers will also analyze your Twitter account. So the more of your followers who are those representing the type of community you're trying to attract, the more clout you'll have in attracting top talent.
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