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Social news you can use

Posted on August 16th, 2012 by

The tech and social media news cycle refreshes itself more quickly than your Twitter feed. We’ve taken the time to weed through the noise and bring you summaries of recent stories that are not only interesting, but will help you understand this social world we’re all living in a little bit better.

Twitter co-founders launch new content creation platform

Twitter co-founders Evan Williams and Biz Stone debuted their new blogging and content creation platform Medium this week. Collecting user-submitted photos and text that the public will be able to view and edit, Medium combines aspects of blogging, photo-sharing and social networking, all tied together by sleek design.


Screenshot of Medium

In a letter on the Medium blog, Williams’ writes, “Medium is designed to allow people to choose the level of contribution they prefer. We know that most people, most of the time, will simply read and view content, which is fine. If they choose, they can click to indicate whether they think something is good, giving feedback to the creator and increasing the likelihood others will see it.”

He concludes by revealing anyone can currently read and give feedback on Medium (by signing up through a Twitter account). As of now, Medium has a limited number of users, but Williams says this will be changing soon.

Blogging more critical than ever

This is the type of news we always love to hear, because we wholeheartedly believe it ourselves. John Jantsch of Duct Tape Marketing makes the distinction why blogging matters in the world of Facebook, Twitter and Tumblr. He writes, “the act of consistently creating education based content that is easy for search engines to find and index, easy to share, attracts links, creates a searchable and archivable body of work on a subject and will never be seen as inorganic by Google has never, ever been more important.”

Jantsch goes on to list more reasons why blogging is crucial:

  • It’s the stablest form of SEO
  • It creates a hub for social media
  • It builds your email list
  • It drives point of view
  • It creates other options

​​Must-follow brands in social media

In another article on the always-useful Hubspot bog, Pamela Vaughan examines 14 brands with exceptional Twitter presences. So what sets companies like Charmin, Taco Bell and JetBlue apart? Vaughan write it’s “because they share valuable, educational content that appeals to your interests and needs. Or it could be that they give you access to exclusive deals, coupons, or other promotions. Or maybe they’re just ridiculously funny.”

The best brands in social media, she continues, usually have all of these elements working together. And seriously what else are you going to tweet about except potty humor if you’re Charmin?

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