October 10th, 2014
If you’ve seen some Twitter buzz about a new social network, you may have been under the impression that your closest followers forgot how to spell the word “hello.”
Ello is the latest of the anti-Facebook online responses to the advertising heavy, global behemoth that Facebook has developed into over the last several years. Most recently, the fire was fanned by a recent update from the ‘Book requiring users to use their real names, no symbols allowed.
Discussions about what constitutes a real name, whether or not this was an aggressive action towards the LGBT community, etc. eventually swayed Facebook to change up their policy, but feelings are still running high and the online world is responding with some alternatives.
October 7th, 2014
Here's a frightening social media statistic: 3 out of 4 negative tweets happen while customers are still inside the restaurant.
As Twitter's Eimear Lambe mentioned at the Digital Innovation Forum in London, 75% percent of negative tweets happen on the premises of the restaurant itself. That may seem alarming (and it is), but it's also a sign of the changing relationship between businesses of all kinds and their customers. If you've ever been uncertain in the past about what your customers think of you, fear not: no such problem exists today when anyone can publish a review with a few movements of the thumb.