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SMC Blog

Your Social Media Relationship

August 29th, 2014


As I was beginning to describe what clients should expect from their social media partner, I realized that everything I was writing sounded a lot like being in a long-term relationship. There’s the components of trust, of consistency, checking in– should you be dating your social media company?

Hopefully your communication level with a social media partner isn’t quite to the extent that it is with your significant other or longtime partner, but there are absolutely aspects that make working with SMC different than working with another contractor or independent rep.

For one, there are elements of the business “relationship” that hold expectations from both ends. There are expectations from both parties about what the relationship will bring and how it will work, ideally with a stellar end result from everyone involved. The expectations and goals for end results are something we talk about in initial strategy meetings, as well as throughout the partnership. Checking in consistently is a very, very reasonable thing to expect when working with us. Other client expectations are that the partnership provides excellent, tailored content and social media for their brand to increase ROI and achieve results.

As in a relationship, both parties have different strengths that if used together can create a successful plan. You, as the client, know your brand inside and out, and best of all. We, as social media experts, know markets, strategies and techniques for communicating this brand to your audience or demographic. When combined, this creates a powerful force to again, drive results.

The foundation of successful relationships is trust, and it’s no different when working with a social media partner. Making the step to hand over a huge part of your marketing department is a move that requires trust and confidence in the other part of the team (us). And the same goes for reliability– who wants to date someone that won’t call them back or may or may not show up to that lovely dinner you’ve planned? Showing up and being available is half the battle, and anyone entering into a social media relationship should have very high expectations in both those arenas.

And finally, personality is key. We don’t produce cookie-cutter, corporate-style writing and social media. Our personality is intelligent, unique, funny, and sharp. There’s too much mediocre writing out there for us to add to that mélange, so we it a point to focus on people and goals to create the highest quality and most strategic content available.

Good social media is important– marketers know that. What’s even more important? Who you place your trust in to do this job for you, and the expectations you set when you enter into a relationship or contract. Reliability, personality, and trust is key (and sending flowers on Valentine’s Day never hurts…)

Maggie loves classic red roses, just in case you were wondering. She's a writer at Social Media Contractors.

photo credit: purplejavatroll via photopin cc

Return on Relationships: Marketing in the Digital Age

August 28th, 2014


ROR Is the New ROI

When it comes to marketing your brand in the digital age, the return value has shifted from a measurement of currency to relationships.

Nowadays, everyone is connected through at least one social media platform, and the connections made through social media are highly influential. So perhaps it’s time for companies to stop tracking value in terms of return on investment and start tracking it in terms of return on relationships.

By connecting, interacting and engaging with people, over time your company will gain loyal followers, who in turn recommend and share your brand with others, and so it goes…

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Strategy Breakdown: Developing Your Platform Strategies

August 26th, 2014

train platform waiting

The strategy development process is by far, the most important element of the social media planning process. In fact, it may be the most important element of your social media presence in general. Without a strategy–and without regularly checking in to make sure you're staying on strategy–your social media presence will often end up as a decentralized, off-message, resource-sucking mess.

But it's not just as easy as developing an overarching strategy and calling it good. You need to take that general strategy you just developed and turn it into real, actionable guidelines. That means adapting it to each platform you hope to be on, and figuring out how your messages will best translate on all of them.

That can be a chore, but it's certainly not impossible–not when you take the right steps, at least.

Have a look below for some tips on developing your platform strategies, as well as some examples to help you get started:

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There’s No I In Team

August 25th, 2014

TeamMarketingThere are plenty of ways to run your social media. At this point in the development of the Internet and its subsequent platforms, it is pretty much undisputed that companies and businesses can and should use social media for branding, employee recruiting, and driving profit amongst other marketing goals. So once you’ve made the leap to put your brand on social media, who do you choose to do it?

This is a different question for small businesses, corporations, nonprofits, or personal brands, and that’s why we can’t emphasize enough that good social media really does start with strategy.

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Good Social Media Starts With Strategy

August 21st, 2014

empty chalkboardEvery company has an elevator pitch—a twenty-second explanation of their purpose, and target market. As a networking tool, the elevator pitch can be quite useful. But as far as marketing goes, your elevator pitch is only the tip of the iceberg. 

When it comes to marketing, it's important to understand your own business in depth. Seems simple, right? Well, many businesses don't take the time to set out a strategy before launching a marketing plan. You need to know if you're targeting a vertical or horizontal market—do your services target specialized needs or a wide range? What do you consider to be your differentiator? Who are your biggest competitors and why? 

In marketing, strategies are fundamental tools—and here at Social Media Contractors, we find that creating specific strategies for each individual client is absolutely essential.

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The New Twitter Timeline May Seem All Too Familiar

August 20th, 2014

TwitterWhile controversy seems to naturally follow Facebook, the most recent being the new messenger app on your phone, it’s fairly unusual for Twitter. Sure, news on Twitter or certain subjects trending are constant topics of debate—but as a platform, Twitter always seemed to maintain a clean image. Well, until now.

Earlier this week, Twitter announced an addition to the timeline feature that has many frustrated with the trusted platform. The new Twitter timeline will no longer just include tweets and retweets from people you follow. Instead, your timeline will also start to show tweets that users you follow favorite, and tweets from accounts a user you follow follows.

Yes, it means more information sharing with less searching, but I am also a little hesitant about these new additions.

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Reminder: Your Brand Is a Sponge

August 19th, 2014

sponge on a soapy tableEvery once in a while, someone comes up with a marketing analogy that's so good, so relevant, that you just can't help but to be completely enthralled by it.

That's the case with an old (in internet terms) analogy from Scott Bedbury, one of the masterminds behind the Nike brand in the 80s and the Starbucks brand in the 90s. His definition of a brand goes like this:

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Hashtags Across Platforms

August 18th, 2014

HashtagHashtags are one of the greatest tools social media has to offer, but also one of the most challenging to use correctly. Similar to most social media platforms, balance is key both in quantity and quality.

Marketers are fans of repetition, but using the same self-promotional hashtag in every single tweet might not be the very best strategy. At the same time, connecting with like-minded individuals, potential employees, and promoting your brand to the best of your ability often includes a strategy using hashtags and catchy phrases that could potentially go viral.

Early adopters are more likely to be familiar with how to use hashtags well than those just beginning to use social media as a tool. Even after spending a few months or years on Twitter, people still aren’t quite sure what hashtags are for or why they see them everywhere. And with the advent of Facebook hashtags and Instagram hashtags and yes, even Pinterest hashtags, there are plenty of places to be confused by them! 

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Should You Be On Snapchat?

August 15th, 2014

SnapchatLast fall, we wrote a blog about how Snapchat can teach us ways to communicate on social media.

Back then we weren’t (and frankly, we still aren’t) quite sure whether or not the instantaneous photo sharing platform was worth the $3 billion dollar purchase offer from Facebook. Regardless, the Washington Post recently summed up the fact that millennials do indeed see the value in Snapchat, and the app is even surpassing Twitter in terms of popularity.

The Post ranked the most popular social media apps among Americans aged 18-34, in percentage of smartphone users. Facebook is still drastically leading the race, followed by Instagram, Snapchat, Twitter, Google+, Pinterest, Vine, and Tumblr. To see all the exact percentages, you can check out this graphic.

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