Left » Floater
Is social media helping your business succeed? Find out with a free Social Media Audit! Click here to sign up!
Left » Float2
Free SMC Downloads White papers, case studies & process guides Click here to access our original material

SMC Blog

Good Social Media Starts With Strategy

August 21st, 2014

empty chalkboardEvery company has an elevator pitch—a twenty-second explanation of their purpose, and target market. As a networking tool, the elevator pitch can be quite useful. But as far as marketing goes, your elevator pitch is only the tip of the iceberg. 

When it comes to marketing, it's important to understand your own business in depth. Seems simple, right? Well, many businesses don't take the time to set out a strategy before launching a marketing plan. You need to know if you're targeting a vertical or horizontal market—do your services target specialized needs or a wide range? What do you consider to be your differentiator? Who are your biggest competitors and why? 

In marketing, strategies are fundamental tools—and here at Social Media Contractors, we find that creating specific strategies for each individual client is absolutely essential.

Continue Reading

The New Twitter Timeline May Seem All Too Familiar

August 20th, 2014

TwitterWhile controversy seems to naturally follow Facebook, the most recent being the new messenger app on your phone, it’s fairly unusual for Twitter. Sure, news on Twitter or certain subjects trending are constant topics of debate—but as a platform, Twitter always seemed to maintain a clean image. Well, until now.

Earlier this week, Twitter announced an addition to the timeline feature that has many frustrated with the trusted platform. The new Twitter timeline will no longer just include tweets and retweets from people you follow. Instead, your timeline will also start to show tweets that users you follow favorite, and tweets from accounts a user you follow follows.

Yes, it means more information sharing with less searching, but I am also a little hesitant about these new additions.

Continue Reading

Reminder: Your Brand Is a Sponge

August 19th, 2014

sponge on a soapy tableEvery once in a while, someone comes up with a marketing analogy that's so good, so relevant, that you just can't help but to be completely enthralled by it.

That's the case with an old (in internet terms) analogy from Scott Bedbury, one of the masterminds behind the Nike brand in the 80s and the Starbucks brand in the 90s. His definition of a brand goes like this:

Continue Reading

Hashtags Across Platforms

August 18th, 2014

HashtagHashtags are one of the greatest tools social media has to offer, but also one of the most challenging to use correctly. Similar to most social media platforms, balance is key both in quantity and quality.

Marketers are fans of repetition, but using the same self-promotional hashtag in every single tweet might not be the very best strategy. At the same time, connecting with like-minded individuals, potential employees, and promoting your brand to the best of your ability often includes a strategy using hashtags and catchy phrases that could potentially go viral.

Early adopters are more likely to be familiar with how to use hashtags well than those just beginning to use social media as a tool. Even after spending a few months or years on Twitter, people still aren’t quite sure what hashtags are for or why they see them everywhere. And with the advent of Facebook hashtags and Instagram hashtags and yes, even Pinterest hashtags, there are plenty of places to be confused by them! 

Continue Reading

Should You Be On Snapchat?

August 15th, 2014

SnapchatLast fall, we wrote a blog about how Snapchat can teach us ways to communicate on social media.

Back then we weren’t (and frankly, we still aren’t) quite sure whether or not the instantaneous photo sharing platform was worth the $3 billion dollar purchase offer from Facebook. Regardless, the Washington Post recently summed up the fact that millennials do indeed see the value in Snapchat, and the app is even surpassing Twitter in terms of popularity.

The Post ranked the most popular social media apps among Americans aged 18-34, in percentage of smartphone users. Facebook is still drastically leading the race, followed by Instagram, Snapchat, Twitter, Google+, Pinterest, Vine, and Tumblr. To see all the exact percentages, you can check out this graphic.

Continue Reading

How General Mills Launched a New Product In a Shrinking Market

August 14th, 2014

mini wheats kelloggs

Americans don’t eat cereal anymore. Or, at least not like they used to. 

A recent Adweek article explains that while cereal still remains a 7.7 billion dollar business in America, it seems its best days are behind it.  Cereal has always been a staple in American breakfast food—so why the sudden turn? 

Apparently, breakfast cereals have been under attack by public health groups in America for quite some time. And I guess this makes sense; in recent years America has become more health conscious. I don’t just mean a turn to diet crazes, but rather the latest trends in eating healthy—wholesome and real food. 

So it doesn’t seem all that surprising that a breakfast comprised of mainly sugar and no real nutritional value would stop selling. But a billion dollar business is not going to just shrink into a corner and admit defeat—no, they'll put up a fight.

Continue Reading

#IceBucketChallenge: Slacktivism, or Something Else?

August 13th, 2014

stacy lewis

I’m sure by now, most of you have heard about the Ice Bucket Challenge—friends nominating other friends/family via social media to dump an entire bucket of ice on themselves, all to raise awareness for Lou Gehrig’s disease. 

I’ll admit, when I first saw the Ice Bucket Challenge popping up in my Facebook news feed a week ago, I didn’t really understand it–how was dumping ice on my head and asking friends to do the same actually going to raise money for ALS? But a recent TIME magazine article states that this past weekend, more than $1 million was raised for ALS. Meaning, the challenge not only raised money, but quite a lot of it. How?

Continue Reading

Don’t Forget: You Have an Opt-In Audience on Social Media

August 12th, 2014

kfc billboardSocial media is different than traditional advertising in a lot of ways.

One of the most important differences between social media and traditional advertising (think billboards et al.) is the fact that you have an opt-in audience on social media. With most traditional advertising, that's not the case–and that's important for a lot of reasons.

Continue Reading

The Social Media Black Hole

August 8th, 2014

black holeIf you’ve ever used social media even just for personal gratification, you are probably familiar with the phenomenon otherwise known as the “social media black hole.”

After a few minutes on Facebook clicking through someone’s profile, you realize you have wasted twenty-five minutes looking at pages you probably don’t even care about. Scrolling down the newsfeed on Facebook or another platform becomes a form of addiction and soon, you find yourself wasting hours a day on these platforms.

If you haven’t experienced this, let us assure you, this is a real problem for many people. In fact, social media can be so addictive that the Diagnostic and Statistical Manual for Mental Disorders considered including “internet addiction disorder” to the list of genuine afflictions in the most recent publication of the handbook for psychologists.

Continue Reading