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SMC Blog

Social Media Meets Marketing

July 29th, 2014

marketing in new yorkWhat is social media?

That's something that many people–from marketing to advertising and everywhere in between–have argued about. Is it marketing? Is it advertising? Is it something else entirely?

While the answer to that question always seems to be evolving, the best way of answering that question might be to say that it's not marketing or advertising: it's social media.

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Why Staying Patient Is So Important On Social Media

July 28th, 2014

dog waiting on social mediaA really fantastic article from social media consultant and Entrepreneur contributor Ann Tran was published today about the pitfalls of believing that there are shortcuts to success in social media. Her frustration is rooted in the consistent question from other entrepreneurs about how to “pick her brain” on social media for some quick tricks and tips to have a wildly successful digital following.

As Tran puts it, “No, you can’t just “pick my brain” and become a social media expert. We cannot take a shortcut to learning social media, just like you can’t shortcut your way to being an expert in any other job or industry. I can’t tell you everything you need to know in a short conversation.”

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Social Media Interaction 101

July 25th, 2014

like button

In January 2014, consulting and technology firm Infosys conducted an independent study to learn some key factors about how consumers interact with brands on social media and on websites.

The study produced a variety of interesting findings, but the headlines were these: Consumers engage with retailers on Facebook more than they do with retailer websites, and nine in ten consumers say how much they spend is impacted by their social media engagement with a brand.

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Automation vs. Authenticity on Social Media

July 23rd, 2014

tesla factory

An Oxford University study from March of this year found that automation may threaten half of the United States workforce. The study lists loan officers and receptionists as the most likely careers to be automated (98 and 96 percent likelihood, respectively), while elementary school teachers and surgeons are probably safe (.4 percent likelihood for each).

One career you might think would be safe–writing–actually isn't. Though folks have gone back and forth recently about the safety of journalists from automation (most agree that investigative journalists won't be replaced by a computer any time soon), robots are already writing articles at a frantic pace. That post-win article you read on ESPN might've been written by a robot, and even some books have been written by our fast-processing robot friends.

Which brings us to social media.

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Social Media + Brand Awareness 101

July 22nd, 2014

it's a question of brand awarenessMembership on social media has its perks.

Of course, it's not too hard to become a member–many people have. But when utilized correctly, the social media community can be an incredible group to have at your disposal.

There are a lot of ways to use social media, but in terms of harnessing the sheer power of social media, few uses are as common (or effective) as increasing brand awareness.

Brand awareness as a blanket term encompasses many different uses (though not as many as its parent category, social media). To help give you a better idea of what social media can do for you on the branding front, here are a few ways our team at SMC has used social media for clients to increase brand awareness:

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How to Write a Captivating Blog

July 21st, 2014

journal and pen

We won’t sugarcoat this for you: There are millions of blogs out there in the world, and some of them are most likely covering the same topic you are. No matter how unique your niche is, you’re still in an ongoing competition with the lists of blogs from other people around the world. Everyone has kind of caught on to the genius that is content marketing, and using this type of platform to promote your business. It’s simply a great tactic for marketers.

This isn’t meant to discourage you, but there’s no point in writing a blog while being unrealistic about the outcome. It’s a great reason to have people help you do it, or use a contractor like SMC that knows the ins and outs of blogging and content like the back of our hand! There is more to content marketing than just spitting out five hundred words and hoping that someone reads it.

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Finding Your Niche With Current Events

July 18th, 2014

newspapers all around

It’s been fascinating to watch social media develop from something used essentially only by college students and kids (see: The Evolution of Facebook) to a tool used by nearly one in four people worldwide, according to eMarketer. Now those early-adapter Facebookers are parents, and their kids are starting to use Snapchat and Instagram.

As a brand, chances are high that no matter the age range of your demographic, those people are on social media. The key is just finding the best possible way to reach them.

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Social Media Contractors FAQs: What’s Wrong with Buying Followers?

July 17th, 2014

This post is part of a series for Social Media Contractors: our FAQs. We get a lot of questions about our business (and about social media), ranging from "What do you do?," to "Why should I even care about Twitter?," and this series is meant as an effort to provide in-depth answers to some of those questions.

Social Media Contractors FAQs-- What's Wrong with Buying Followers?Anyone who's been around social media for longer than about a week has probably heard of buying Twitter followers (or Instagram followers, or Facebook likes, etc., etc.). 

Although the idea of buying followers is tempting to many (especially new clients who ask us why they shouldn't just buy followers and be done with it), in reality, it's a terrible idea.

Buying followers carries a lot of potential for problems, and in almost every situation, it's just not worth the risk. 

Here are a few reasons why buying followers is a bad idea:

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What Is Thought Leadership, Anyways?

July 15th, 2014

brain on wallIf you've spent any time hanging around marketers or social media folks, you've probably heard the term "thought leadership" mentioned. 

Thought leadership is a very real thing–but it's also become so frequently-used (and misused) that it may very well be one of those buzzwords that people want to die

Here's the a quick rundown of what thought leadership is, what it isn't, and when your brand should care about it:

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3 Easy Tips for Using Images On Social Media

July 14th, 2014

loading a film camera

According to The Phrase Finder, the phrase “A picture is worth one thousand words” emerged in the United States in the earlier part of the 20th century.

Frederick R. Barnard published an essay applauding the use of graphics in advertising, and the phrase took off in other early 20th century colloquial and formal conversation to establish the importance of images to convey meaning found in long-form blocks of descriptive text.

Content marketing is crucial to any digital strategy, and we are clearly huge advocates of longer posts and more substantial content to drive traffic and customers. The more space you have to share your brand and establish your identity, the better. One some platforms, however, there isn’t quite as much room to blast out a 500 word blog post (140 characters on Twitter, for example), and it’s an important skill to know how to spread your message with images on social media.

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