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SMC Blog

Automation vs. Authenticity on Social Media

July 23rd, 2014

tesla factory

An Oxford University study from March of this year found that automation may threaten half of the United States workforce. The study lists loan officers and receptionists as the most likely careers to be automated (98 and 96 percent likelihood, respectively), while elementary school teachers and surgeons are probably safe (.4 percent likelihood for each).

One career you might think would be safe–writing–actually isn't. Though folks have gone back and forth recently about the safety of journalists from automation (most agree that investigative journalists won't be replaced by a computer any time soon), robots are already writing articles at a frantic pace. That post-win article you read on ESPN might've been written by a robot, and even some books have been written by our fast-processing robot friends.

Which brings us to social media.

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Social Media + Brand Awareness 101

July 22nd, 2014

it's a question of brand awarenessMembership on social media has its perks.

Of course, it's not too hard to become a member–many people have. But when utilized correctly, the social media community can be an incredible group to have at your disposal.

There are a lot of ways to use social media, but in terms of harnessing the sheer power of social media, few uses are as common (or effective) as increasing brand awareness.

Brand awareness as a blanket term encompasses many different uses (though not as many as its parent category, social media). To help give you a better idea of what social media can do for you on the branding front, here are a few ways our team at SMC has used social media for clients to increase brand awareness:

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How to Write a Captivating Blog

July 21st, 2014

journal and pen

We won’t sugarcoat this for you: There are millions of blogs out there in the world, and some of them are most likely covering the same topic you are. No matter how unique your niche is, you’re still in an ongoing competition with the lists of blogs from other people around the world. Everyone has kind of caught on to the genius that is content marketing, and using this type of platform to promote your business. It’s simply a great tactic for marketers.

This isn’t meant to discourage you, but there’s no point in writing a blog while being unrealistic about the outcome. It’s a great reason to have people help you do it, or use a contractor like SMC that knows the ins and outs of blogging and content like the back of our hand! There is more to content marketing than just spitting out five hundred words and hoping that someone reads it.

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Finding Your Niche With Current Events

July 18th, 2014

newspapers all around

It’s been fascinating to watch social media develop from something used essentially only by college students and kids (see: The Evolution of Facebook) to a tool used by nearly one in four people worldwide, according to eMarketer. Now those early-adapter Facebookers are parents, and their kids are starting to use Snapchat and Instagram.

As a brand, chances are high that no matter the age range of your demographic, those people are on social media. The key is just finding the best possible way to reach them.

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Social Media Contractors FAQs: What’s Wrong with Buying Followers?

July 17th, 2014

This post is part of a series for Social Media Contractors: our FAQs. We get a lot of questions about our business (and about social media), ranging from "What do you do?," to "Why should I even care about Twitter?," and this series is meant as an effort to provide in-depth answers to some of those questions.

Social Media Contractors FAQs-- What's Wrong with Buying Followers?Anyone who's been around social media for longer than about a week has probably heard of buying Twitter followers (or Instagram followers, or Facebook likes, etc., etc.). 

Although the idea of buying followers is tempting to many (especially new clients who ask us why they shouldn't just buy followers and be done with it), in reality, it's a terrible idea.

Buying followers carries a lot of potential for problems, and in almost every situation, it's just not worth the risk. 

Here are a few reasons why buying followers is a bad idea:

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What Is Thought Leadership, Anyways?

July 15th, 2014

brain on wallIf you've spent any time hanging around marketers or social media folks, you've probably heard the term "thought leadership" mentioned. 

Thought leadership is a very real thing–but it's also become so frequently-used (and misused) that it may very well be one of those buzzwords that people want to die

Here's the a quick rundown of what thought leadership is, what it isn't, and when your brand should care about it:

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3 Easy Tips for Using Images On Social Media

July 14th, 2014

loading a film camera

According to The Phrase Finder, the phrase “A picture is worth one thousand words” emerged in the United States in the earlier part of the 20th century.

Frederick R. Barnard published an essay applauding the use of graphics in advertising, and the phrase took off in other early 20th century colloquial and formal conversation to establish the importance of images to convey meaning found in long-form blocks of descriptive text.

Content marketing is crucial to any digital strategy, and we are clearly huge advocates of longer posts and more substantial content to drive traffic and customers. The more space you have to share your brand and establish your identity, the better. One some platforms, however, there isn’t quite as much room to blast out a 500 word blog post (140 characters on Twitter, for example), and it’s an important skill to know how to spread your message with images on social media.

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The Art of Scheduling

July 11th, 2014

planner and ipod

One of the most challenging aspects of owning a pet is the question of what to do with them when you take a vacation. Do you send them to the kennel? Do you feed your little pooch some sedatives and bring them with?

The hopefully best-case scenario is that a friend or family member can watch your beloved Frisky during the duration of your absence. When you return, your pet will be happy and healthy without the stress of a kennel or of traveling to an unfamiliar location.

Think of social media scheduling tools like that friend willing to watch and maintain your pet during an absence. Most marketers use scheduling tools in some way, and the development of ways to plan and set your social media posts to launch at a certain time is a lifesaver for those trying to run a social media account on their own—or even for teams with plenty to manage or keep up with. Scheduling your updates will save you time, energy, and the stress of struggling to keep up with your digital platforms.

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Social Media Curating for Dummies

July 10th, 2014

ipad and iphone old school

You're not a dummy. But maybe you're new to social media–and that's okay.

On social media, content you post can be broken down into three main categories: content you create (blog posts, white papers, etc.), content you curate (relevant articles from around the web), and conversations you have with other people. Content you create and conversations you have with others are fairly self-explanatory, but what exactly does it mean to curate content, and how do you do it?

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The State of Media In 2014

July 9th, 2014

Man reading newspaper in black and whiteAlthough the "battle" between traditional print media and social media is one that many folks on both sides of the table don't always love talking about, it's still a very real occurrence. Old powerhouses of print media–namely, newspapers–are struggling, while new media outlets–like social media and digital journalism–seem to be taking off.

But what exactly is the state of media in 2014?

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