Every company has an elevator pitch—a twenty-second explanation of their purpose, and target market. As a networking tool, the elevator pitch can be quite useful. But as far as marketing goes, your elevator pitch is only the tip of the iceberg.
When it comes to marketing, it's important to understand your own business in depth. Seems simple, right? Well, many businesses don't take the time to set out a strategy before launching a marketing plan. You need to know if you're targeting a vertical or horizontal market—do your services target specialized needs or a wide range? What do you consider to be your differentiator? Who are your biggest competitors and why?
In marketing, strategies are fundamental tools—and here at Social Media Contractors, we find that creating specific strategies for each individual client is absolutely essential.