Brian Gardner has a great post up on five reasons why your business needs a blog.
Obviously, we agree.
But what's particularly interesting are the comments:"Creating useful content really does pay off – it shows your audience that you know what you’re doing and will give your company a powerful and unique voice."
And:"As a Real Estate Broker, blogging has truly helped us with our clients and customers…. When complete strangers come up to us and hug my wife because they feel like we have been their best friends for months because they have been reading our blog posts is truly amazing. They feel like they know you and once they know and like you they can become clients for life. A truly rewarding experience."
"I’m just getting back into blogging. I’m a real estate broker and last year we ran out of budget for newspaper advertisements. So I literally had no choice but to blog and promote our properties online.
Needless to say, our blog started generating leads from sources we never thought we’d get, we made sales and that has encouraged me to revive my other blog.
And I never need to put up a newspaper ad again."
Read the whole thing, but what's great is the case that his readers make, namely that blogging brings your business traffic and your blog positions you. Al Reis wrote the book on positioning a long time ago, but it remains true: Successful brands create a "position" in a prospective customer's mind — one that reflects a company's own strengths and weaknesses as well as those of its competitors.
One way to tell this story is in your business — you do this every day. But what about people who don't walk into your business? You can get a lot more information out from a blog and a real social media presence than by advertising any day. And it's an order of magnitude cheaper.
Check out Brian's blog. Well worth it.